A study compares the market share of The iPhone and Android in the United States, showing differences in user loyalty.
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It is evident the loyalty that Apple products get when people bet on them. Once they try some devices, they don’t usually switch to another platform or system. This is what happens with the iPhone and its market share, which is growing in the United States thanks to its users.
This is recalled in a study performed by Consumer Intelligence Research Partners (CIRP). The company deeply analogized the market share between the North American country Apple and the Android terminal. It seems that those from Cupertino win slightly, but both systems are reaching equality never seen before.
The iPhone has the largest market share in the United States:
According to this study, both The iPhone and Android represent more than 50% of new smartphone activation during the second quarter of 2021, which speaks volumes about the dominance of both platforms in the US market.
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This, as surprising as it sounds, is great news for Apple. It turns out that, in recent years, Android has been ahead in the activation of new phones, ensuring over 60% share in that regard. A trend that, unlike Apple, has been declining so that it occupies more than 40% of that it had years ago.
Even during 2021 itself, there have been differences in the United States, but in the second quarter of the year the gap has been closed and both systems have equalized forces. This sudden approach in the market share of the iPhone has a single reason, without the company having made new launches or sales on its devices this year.
iPhone market share chart United States:
This change is expected only and exclusively to users who have authorized Apple. It’s a theory confirmed by Mike Levin, co-founder of CIRP: “Loyalty and change help explain the turnaround in new phone activations. In the last quarter, Apple had a lead in loyalty, at 93% of users moving from one The iPhone to another, without switching to Android and compared to 88% who stayed on Google’s platform in recent years, The iPhone has gained 5 points in user loyalty, while Android has lost kept stable.”
That is what is reflected in the graph provided by CIRP, which shows the mobile activations of both platforms during the last 5 years. Data that has been applauded by Tim Cook, CEO of Apple, has indicated some of the reasons for this change. One of the biggest is the arrival of new features to ease the switch from Android to iPhone and the corresponding data migration.