SEO OPTIMIZATION WEBSITE DIRECTORY STRUCTURE PLANNING SKILLS

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Each website has its directory structure. At the same time, the planning and design of the website directory structure will also affect the construction and operation of the entire website. It involves website maintenance, updating and SEO optimization promotion. A reasonable website structure can save visitors time and improve user experience. Site directory structure planning is to organize all documents on the site into a reasonable file directory structure. What is the directory structure of a website? Directory structure: A website directory is the directory you create when you create a website. The directory structure can be divided into physical structure and logical structure.

When a website involves multiple columns and pages, a clear website structure is often required to ensure the accessibility of search engines and users. The website’s directory structure plays such a role and is of great significance to search engine optimization. Physical Structure: Refers to the structure of the site’s directories and the actual location of the contained files. For small websites, there is a flat structure under the root directory of all web pages. This flat structure of a single directory is great for search engines because it can be traversed once. But if too many files are placed in the root directory, it will be troublesome to maintain. The flat directory structure is a large website and usually requires two to three levels of subdirectories to ensure the normal storage of file content pages. This multi-level directory is also called a tree structure, subdivided into multiple channels or directories under the root directory, and then stores the final content pages belonging to this directory under each directory. This advantage lies in maintaining content.

Simple, but search engine crawling will be relatively difficult. The logical structure of the tree directory structure: also known as the link structure, mainly refers to the link structure formed by the internal links of the web page. Many CMS systems today have recognized that files can be accessed across physical structures, although they exist in different physical structure directories. Website directory structure planning tips and precautions, do not store all files in the root directory. Storing all files in the root directory can lead to confusing file management. For a long time, it has been clear which files need to be edited and updated, which need to be deleted, and which are related to each other, resulting in inefficiency.

Another point is that the upload speed will slow down. We know that servers usually create a file index for the root directory. If all files are placed in the root directory, then every file server upload will index all files. The more files, the more time it takes. So, try to reduce the number of files stored in the root directory.

Plan subdirectories by column content. Establishing subdirectories by column not only facilitates the retrieval of documents but also does not affect the speed of website operation. For example, an enterprise website can establish corresponding subdirectories based on company profiles, product introductions, online orders, corporate news, etc. Create and manage secondary columns according to update requirements. For example, we don’t need to update the site and contact us separately to create subdirectories with other columns, which is easy to manage and not confusing.

Create a separate image directory under each directory. In the later stage of website maintenance, picture management is very troublesome. The best way is to create an independent image directory under the physical or logical directory, such as the image directory of the required pictures in the “Mobile Phone” column, and create an independent image directory under the “Apple” directory in the “Mobile Phone” column, only “iPhone” is stored, which is convenient for NT to add and delete.

The directory level should not be too deep. Not only for the convenience of management and maintenance but also for search engine spiders, it is easy to grasp the website’s content, which is convenient for the promotion and optimization of the website. The deeper the website’s directory, the more difficult it is for search engines to grasp. Avoid excessively long filenames. When using long filenames on a website, search engines have crawl restrictions and don’t like URLs that are too long.

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