By Chris Jeng, Founder of European Gateway
In B2B sales of tech products, success frequently hinges on speed, accuracy, and customisation. And you don’t need big bucks to be there. Free AI tools are ‘levelling the playing field’ to where individual reps can write better emails, prepare faster for calls and follow up in confidence. As Chris Jeng from European Gateway says, “champions aren’t waiting on tools, they are using them already.”
ChatGPT: Your Personal Messaging Assistant
ChatGPT can become your salesman. Reps employ it to write personalised emails, articulate customer pain points, and even role-play difficult objections. It’s free, and it will give you great ideas for messaging that fits the bill (especially when you’re preparing for outreach or refining pitch decks).
Grammarly: Write with clarity and confidence
Grammarly helps reps to tighten up their written communication. Whether it’s a follow-up email after an interview or a cold call, Grammarly uses your resume or desired job description to make your writing more compelling. First impressions count, and this free tool ensures you always sound sharp, professional, and on point.
Fireflies: The First AI-Powered Recorder for Calls and Conversations
Fireflies. ai works as if you had a virtual notetaker in every meeting. It both records and transcribes meetings, then summarises key action items and insights. Reps can review what was discussed, share notes with their Manager, and ensure that nothing falls through the cracks. For organisation and smarter preparation for the next conversation, it is especially powerful.
Fireflies and ChatGPT for Instant Feedback
And when you have your call notes from Fireflies, import them into ChatGPT. Solicit feedback — what went well, what could be improved on and how to frame key moments differently. It’s a personal sales coach on demand. This feedback loop — Fireflies to ChatGPT — makes every conversation an opportunity to learn.
Final Takeaway
You don’t need a pro’s tech stack to sell like one. Free tools, such as ChatGPT, Grammarly, and Fireflies, can help B2B salespeople gain an edge with tighter messaging, clearer communication, and smarter follow-ups. As Chris Jeng of European Gateway puts it, ‘Great reps don’t wait for resources— they invent them. With the right tools and a touch of initiative, we can all lift our game.
